Is it difficult to buy a new Rolex in the UK?

Can I Walk In and Buy a Rolex?

If you’re hoping to purchase a brand-new Rolex directly from an authorised dealer, be prepared for a wait. The waiting period varies depending on the model you’re after. According to the Reddit Wait Time Mega Thread, which compiles data from Rolex buyers worldwide, here are some of the reported wait times:

• Submariner: 4 months to 3 years

• Daytona: 2 to 5 years

• Datejust: 3 months to 2 years

• GMT Master II: 6 months to 4 years

As you can see, securing a new Rolex can take anywhere from a few months to several years. However, there’s a faster alternative: purchasing a second-hand Rolex from Ramsdens. With a vast selection of pre-owned Rolex watches available online and in over 160 stores nationwide, you could have your dream watch in days—or even on the same day!

Why Is It Hard to Buy a New Rolex Right Now?

You might be wondering why it’s so difficult to get your hands on a new Rolex. Several factors contribute to these lengthy wait times:

Limited Production: Rolex carefully controls its production numbers to maintain exclusivity and brand value. Producing too many watches could saturate the market and diminish the brand’s prestige while producing too few risks frustrating customers. It’s a delicate balance that Rolex strives to perfect.

Brand Value: The long waiting lists themselves enhance Rolex’s reputation. They create an aura of exclusivity and desirability, making the brand even more sought-after.

Dealer Preference: Authorised dealers often prioritise loyal customers with a history of purchases. If you’re a first-time buyer or don’t have an established relationship with a dealer, you may find yourself at the back of the queue.

Popular Models: Certain Rolex models are in higher demand than others. As of January 2025, the most popular models include the Submariner, Daytona, Datejust, GMT Master-II, Oyster Perpetual, Day-Date, Explorer, Yacht-Master, Air King, and Sky-Dweller. Naturally, these models come with the longest wait times.

At Ramsdens, we stock a wide range of second hand Rolex watches, including these popular models, without the lengthy waiting periods. You could be wearing your dream watch in no time!

Are Investors Affecting Rolex Wait Times?

Rolex watches have become a lucrative investment opportunity, with many investors snapping up timepieces to add to their portfolios. However, this doesn’t necessarily impact wait times for new models. Investors typically focus on vintage or discontinued models from the 2000s, 1990s, or even earlier. This means that the demand for current-year releases remains largely unaffected by investment activity.

If you’re interested in learning more about Rolex as an investment, check out our other guides here.

Is a Rolex Worth the Wait?

Now that we’ve covered the challenges of buying a new Rolex, the big question remains: is it worth the wait? The answer depends on your circumstances and reasons for purchasing a Rolex keep reading to learn more! 

Why Are You Buying a Rolex?

If you’re buying a Rolex to wear daily and enjoy, it might be worth waiting for a brand-new model. However, a second-hand Rolex can offer the same level of satisfaction without the wait. On the other hand, if you’re purchasing a Rolex as an investment or gift, time is of the essence. Waiting months or years could mean missing out on a profitable sale or a special occasion.

Are You Trading Up?

Many watch enthusiasts trade in their existing timepieces to upgrade to a Rolex. While some authorised dealers don’t accept trade-ins, Ramsdens does. We’ll take your old watch as part of your payment, reducing the amount you need to pay upfront.

In summary, whether a Rolex is worth the wait depends on your goals. If you’re eager to own a Rolex without delay, Ramsdens offers a wide selection of pre-owned models that can be yours in days.

Payment Methods for Rolex Watches

At Ramsdens, we aim to make owning a Rolex as accessible as possible. We offer flexible payment options, including 0% interest-free finance, allowing you to spread the cost of your purchase. Whether you’re paying in full or financing your watch, we’re here to make the process seamless.

Rolex Watches at Ramsdens: Your Quick and Reliable Solution

To recap, buying a brand-new Rolex in the UK often involves lengthy waiting periods, sometimes stretching into years. At Ramsdens, we provide a convenient and reliable alternative with our extensive selection of pre-owned Rolex watches. From the iconic Submariner to the elegant Datejust and the timeless Oyster Perpetual, our collection spans a variety of models, years, and styles to suit every taste.

We pride ourselves on making your Rolex purchase straightforward and stress-free. Every watch in our collection is authenticated for quality and precision, ensuring you receive a genuine Rolex timepiece. We offer free UK delivery and free click-and-collect services to over 160 stores nationwide. Plus, our hassle-free returns policy gives you peace of mind with every purchase.

Whether you’re looking for a classic Rolex to wear daily or a rare collector’s piece, Ramsdens is your trusted destination for pre-owned luxury watches. Explore our full range of Rolex watches here and find the perfect timepiece for you—without the wait.