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Do SAS Soldiers get Rolex Watches?
The Special Air Service (SAS) is one of the most elite military units in the world, renowned for its rigorous training and high-stakes missions. When it comes to their gear, every item is chosen for its reliability and functionality. But what about their watches? Specifically, do SAS soldiers wear Rolex watches? Rolex, a brand synonymous with luxury and precision, has a long history of being associated with extreme environments—from the peaks of Mount Everest to the depths of the ocean. In this guide, we’ll explore whether Rolex watches have a place in the world of the SAS and why these timepieces are so highly regarded.Rolex Watches

Rolex has built its reputation for creating watches that withstand the most demanding conditions. For example, Sir Edmund Hillary wore a Rolex Oyster Perpetual during the first successful ascent of Mount Everest in 1953. Similarly, Rolex Submariner models have been trusted by professional divers for decades due to their water resistance and durability.
This heritage of toughness makes Rolex a natural fit for military use, where reliability is paramount. While Rolex watches are not officially issued to soldiers, their reputation for precision and resilience has made them a popular choice among those who need a watch they can depend on.
Explore our collection of Rolex Submariner watches to see why they’re built for adventure.

SAS Gear: Function Over Fashion
The SAS is known for its no-nonsense approach to equipment. Every piece of gear, from boots to backpacks, is selected for its practicality and performance. Watches are no exception—they must be accurate, durable, and able to withstand the rigours of combat and extreme environments.
While the SAS does not issue Rolex watches to its soldiers, some personnel may choose to wear them privately. Models like the Rolex Explorer and Submariner are particularly appealing due to their rugged design and proven track record in tough conditions.
Discover the Rolex Explorer, a watch designed for adventurers and explorers.

Do SAS Soldiers Wear Rolex Watches?
There’s no official policy stating that SAS soldiers wear Rolex watches. Most military personnel are issued with functional, purpose-built watches from brands like Casio or Suunto, which are lightweight, affordable, and designed specifically for tactical use.
That said, some SAS soldiers may opt to wear a Rolex as a personal choice. The brand’s reputation for durability and precision, combined with its iconic status, makes it an attractive option for those who value both performance and prestige. However, this is more of an exception than a rule.

Why Rolex?
So, why might a SAS soldier choose a Rolex? Here are a few reasons:
- Durability: Rolex watches are built to last, with robust materials like Oystersteel and scratch-resistant sapphire crystals.
- Precision: Accurate timekeeping is crucial in military operations, and Rolex movements are renowned for their reliability.
- Status: While not the primary concern, wearing a Rolex can be a symbol of achievement and success.
Learn more about the craftsmanship behind Rolex watches and what makes them so durable.

Alternatives to Rolex
While Rolex is a standout choice, other watches are popular among military personnel. Brands like Casio (with their G-Shock range), Suunto, and Luminox are often favoured for their tactical features, such as night vision compatibility and shock resistance. These watches are designed with military use in mind and are often more affordable than luxury brands like Rolex.
Check out our full range of watches.

Rolex at Ramsdens
While SAS soldiers are not officially issued Rolex watches, the brand’s reputation for durability and precision makes it a compelling choice for some personnel. Whether it’s the rugged Rolex Submariner or the adventure-ready Explorer, these timepieces are built to withstand the toughest conditions—much like the soldiers who might wear them.
At Ramsdens Jewellery, we understand the appeal of a watch that combines luxury with practicality. Whether you’re looking for a Rolex or any other timepiece, we have a wide selection to suit every need.
Browse our full collection of Rolex watches and find the perfect timepiece for your next adventure.