Wedding season is typically a very exciting time here at Ramsdens Jewellery. We love helping people to pick out their dream rings, and it's great that we can help bring couples' wedding jewellery visions to life.
This year has obviously been quite different, as the coronavirus pandemic has forced many weddings to be postponed or even cancelled. Our hearts are with the couples who have been affected, as we know how much work goes in to planning the most special day of your life.
If all goes well and we avoid further lockdowns, 2021 is set to be a huge year for weddings, as there are people who originally had theirs booked for then, there are people who've gotten engaged during these strange times, and there are couples who've pushed their vows back a year. So, we thought we would take a look at what kinds of wedding trends are likely to be popular next year, based on what people were searching on Google in June 2020 compared to the same month of 2019. Here's what we found.
Wedding insurance will be a priority
The coronavirus pandemic has given us all a reality check, and couples who were planning to get married have learned that it doesn't matter how carefully you prepare — things can still go wrong. In fact, 75% of couples that were planning to get married this year have ended up postponing their special day, according to a survey by Hitched. So, it's no wonder why there have been 50% more searches for "wedding insurance" this June compared to June of last year. It's looking like a lot of couples will be making it a priority over the next few years.
Weddings will be smaller
The rules have changed a couple of times now, which will certainly be concerning for couples who are trying to plan their weddings at the moment. But, for the last few months, there haven't been any weddings in the UK with more than 30 people, and this could remain the case for the foreseeable future. So, it isn't shocking that we saw a 122% increase in people searching for "small wedding" this June compare to the same month last year. It's likely people will be keeping their guestlists short to limit the risk of having to cancel or postpone their weddings next year.
More people will be having garden weddings
We now know that there's a lower risk of coronavirus spreading outdoors, so it's unsurprisingly that there's been a 115% increase in the number of people searching for garden wedding inspiration, when you compare June 2020 to June 2019. Whether people are planning to say "I do" in their own gardens or a public outdoor space, it's very likely more brides and grooms will be hosting their weddings outside in 2021 to reduce the risk of a cancellation.
Lockdown engagements could lead to a wedding boom
Whether spending so much time together has made couples realise they want to be together forever, or the global pandemic has given everyone that "life is too short" feeling, there seems to have been a rise in engagements over the summer. In fact, in June 2020, 55,000 more people searched for engagement rings compared to the same period of last year. This is an increase of 22%, so it's very likely we'll be seeing a wedding boom in 2021 and beyond.
Weddings will be more intimate
It makes sense for couples to be nervous about organising an extravagant wedding with a long guestlist right now. There's a chance the 30-person limit could be around for a while or might even be reduced. It's likely couples won't want to put their guests at risk unnecessarily, either. So, it's completely understandable that there's been a 13% year-on-year increase in people looking for intimate wedding venues in June 2020.
More men will have been proposed to
It's not just women who've seen more proposals in lockdown, as there's also been a 22% increase in search for men's engagement rings, when you compare this June to the same month last year. This suggests there's been a rise in same-sex couples deciding to tie the knot, as well as women deciding to throw tradition out the window this leap year. It's very likely this will contribute to a surge in weddings next year.
There have been more searches for men's wedding rings
With most of us having a lot more spare time over the last few months, it looks like a lot of couples have been using this as an opportunity to get some wedding planning done. In June, there was a 22% annual increase in searches for men's wedding rings which, again, suggests that a wedding boom could be on the horizon.
There'll be more winter wonderland weddings
The majority of 2020 summer weddings were cancelled, and some were moved to this winter, while others were postponed until 2021. Because there's set to be a very high demand for wedding venues next year, it's likely more people will have to consider winter dates. So, it's no wonder why there's been a 84% increase in searches for "winter wedding" this June, compared to the same month of last year. It certainly looks like this year and next could be bursting with them!
There'll be far fewer destination weddings
Everyone's travel plans have been hit quite hard by the coronavirus pandemic, as flights have been grounded and borders have been closed. So, it makes sense that far fewer people are looking to plan destination weddings this year. In fact, there's been a 45% decrease in search when you compare this June to last. It's unclear whether travel restrictions will be lifted in time for 2021 weddings, so it's understandable that more couples are looking to say "I do" closer to home.
There could be an increase in church weddings
There's was a 52% increase in people searching for information about church weddings when you compare June 2020 to the same month in 2019. This could be because the ongoing pandemic has reminded couples what's most important to them, or it might be that couples are simply more confident that churches will remain open throughout the next year. Whatever the reason, it certainly looks like we'll be hearing more church bells ringing in 2021.
While nothing is certain in these strange times, it looks like many couples are still planning their weddings for 2021. It's very likely they'll look a lot different to the weddings that might have happened if coronavirus wasn't dictating what is and isn't possible, though, so it's likely we'll see a lot of new pandemic wedding trends emerging over the next year or so.
Search volume increase data taken from SEO Monitor. Based on the quoted keyword and close variants.